How AI is working together with website composition today?

The web has undergone numerous changes over the past few years. In past times worth remembering, website composition was more about the available technologies and had nothing to do with content styles, typographic assortments, generous visual substance depiction, rich media and other segments of a website’s design layout. Today, regardless of the magnitude of its importance, each and every segment is quite important and needs to be chiselled to perfection in order to survive the gruesome digital competition.

Now-a-days, designing of a website requires rising interest in elegant web design with a simple and comprehendible line of features, without compromising on high visuals and graphics. Websites have to be lined with the purpose of getting brand messages across and leaving an effect by serving the visitors with what they need. And if you ignore these, you won’t get successful in designing your website.

The tech world is getting revolutionized by Artificial Intelligence, and web designing is also getting influenced by it. AI is speedy transforming into one of the most important tool in the hands of accomplished website design and development organizations for various reasons.

With the help of Artificial Intelligence, the design and development costs of websites have come down to a legitimate level. The utilization of complex calculations of codes implies that the planned procedure is whittled down to the no frills, sparing time and vitality that would have been generally utilized amid the expository phase of the website composition meeting process.

So, Artificial Intelligence in improving web can truly have an astonishing result on user experience that boosts business transformation. Here are some of the ways in which Artificial Intelligence can help in improving the user experience:

1. Anticipating better response:

The way machines (PC’s) communicate with users hadn’t reached the level we have been expecting. But, with the aid of AI, chatbots have been created which are able to communicate effectively and thus responding appropriately. The web users, in future, will have more proactive responses from the apps (android / iPhone) & websites, by the courtesy of AI bots.

2. Enhance user experience

AI is adapting to the user needs which has made life quite easier. By implementing Artificial Intelligence in web development, understanding user’s preferences and moods has become simpler which indirectly helps in figuring out the context of the user. Obviously, by understanding the user context and situations, customer service and user experience can be given a boost.

3. Voice-based search

The intent and preferences of the user based on the voice and tonal differences can be decoded by Artificial Intelligence. Earlier, understanding the user’s spoken language was difficult because different pronunciation is used in different areas. Now, Natural language processing technology has come into picture which makes it easier to decipher the content. AI bots powered by voice command that are capable of answering queries and even handle the basic operations, have taken functionality to the next level.

4. Customers can have Augmented Experience

While doing shopping or buying something from a retail store, you need someone from the staff to assist you. Similarly, while doing online shopping, you need help with that. This is where AI-powered chatbots can really play a positive role. While shopping on a web store you can seek help from a bot that is intelligent enough to read your preferences, analyse your purchase history and make purchase suggestions based on that.

AI is one of the most advanced and crucial technologies, which add value to the user experience and business. AI influences that through context-aware web designs, SEO, Digital marketing, and web development; hence playing an important role in web development.

Ready to take your business to the next level with AI?

If yes, Smacware can help you integrate your business with the latest AI Technologies. which is the best mobile app development company that has helped many global companies increase their business revenue. Apart from app development smacware also expertise in video production, Photography, corporate branding, events & exhibition, digital marketing, and web development services.

How Job seekers get their dream job with the help of Artificial Intelligence

Before the advent of digital technologies, the best employments have mostly been informal, notwithstanding when distributed and making opportunity-to-offer conversion, a troublesome affair. Times changed and we witnessed a gradual shift in the way people looked for opportunities, and today we have these huge consultancies and job portals with digital gears that provide an even stage for everyone in pursuit of a vocation. At present, with job opportunities being rolled out through the web, finding a job in a desired domain without the assistance of Artificial Intelligence would be like looking for a needle in a haystack.

Artificial Intelligence Fuelled by Behavioural Search Data and Patterns:

Artificial intelligence puts user-specific data and cumulative search patterns to use, in order to help one find appropriate jobs via search engines and job portals. The algorithms, which form the base of AI applications (android / iPhone) in recruitment procedures, analyse and process the search pattern and behavioural data that is being generated through round-the-clock searches. This in turn, improves the relevance of the jobs displayed on the search engine.

One of the biggest applications (android / iOS) of AI, in fact, has been determining the remuneration. Every person who is looking for a job is concerned about the salary as well. But most of the organizations prefer not to mention remuneration details. By utilizing outsider assets and data nodes from huge piles of job search data, the AI algorithms can come up with approximate salary estimates, even when an organization chooses not to disclose that.

AI powered by search behavior data is additionally utilized in various different ways. Algorithms are used to evolve the patterns. By keeping a tab on where job seekers take a gander at jobs over vivid range of similar searches, these patterns evolve, and go on to modify algorithms to offer jobs that have reasonable commutes.

Job Seeker’s Experience Increases with new AI technology:

Utilizing job seekers conduct and outside databases has been an incredible characteristic that helped AI build significance. Different job portals have an abundance of unstructured data that includes more than 90 million resumes, billions of sets of responsibilities, and a large number of surveys of employers by employees to mine, which expands the precision of coordinating calculations. A subset of AI, Natural Language Processing (NLP) is also being used to roughly evaluate candidate’s expectations from resumes and company reviews. This information can fundamentally increase the success rate in hiring and paves the way for more and better opportunities.

Moving past Resumes and Sets of Expectations:

Even today, job descriptions and resumes continue to be a brief overview for both the parties, and serve as bases of information for coordinating algorithms. Nonetheless, these archives are one-dimensional perspectives of a working environment loaded with the potential for accidental human biases.

With the present sets of responsibilities, it is pretty hard for aspirants to fetch recruiter’s attention. Moreover, a document cannot be trusted to project accurately, the worth of a candidate. There are different sorts of roles & responsibilities in the job market and the resume written for ‘Job A’ may not necessarily work the room for ‘Job B’. But, now-a-days, AI-driven assessment technology is being used.

While looking for employees with certain skills, Artificial intelligence can look into job descriptions and suggest tasks that would be appropriate for the job. By using automation, a recruiter can also cut-back on time needed to understand qualifications. With appropriate use of AI in the recruitment industry, the human prejudices against digital ways of doing things may also be conquered in a while.

Also, from a seeker’s point of view, these assessments are quite benevolent as for them it would be easier to comprehend recruiter’s requirements and job role. These assessments can also help job seekers to level up their chances within the job market with advices on areas that need improvement, eligible jobs, and their rank in a particular skill domain.

Planning to implement Artificial Intelligence for your business?

If yes, Smacware can help you integrate your business with the latest AI Technologies. which is the best mobile app development company that has helped many global companies increase their business revenue. Apart from app development smacware also expertise in video production, Photography, corporate branding, events & exhibition, digital marketing, and web development services.

Top 6 Cross Platform Mobile Development Tools to Use in 2017 and 2018

With the advancement in technology and increasing smartphone usage, apps have become an integral part in the modern business world. Various enterprises, including, small sized and mid-sized have started realizing the need of apps for their enterprise. Since different platforms are available and due to ample demand for apps, cross platform development tools would be trending in the coming years as per the marketing research.

As per a survey by International Data Corporation, the market for cross-platform development tools will reach $4.8 billion by 2018, having an annual growth rate of more than 40%. Also, Gartner, an American leading research and advisory firm, is expecting more than 20 million enterprise apps to be developed by 2018.

The demand for mobile apps development (android and iPhone) for enterprises is rapidly increasing. So, it is necessary for organizations to develop applications that increase their sales and enhance customer experience. Thus, it has become need of the time to have apps that are capable to work on different platforms.

Before knowing top cross platform tools, you must be aware of advantages of using these tools:

1. If application is available on more platforms, certainly more people will be able to reach your business. Android and iPhone cover a majority of the world mobile market. So, developing an application that runs on both gives you the added advantage of tapping into greater market potential.
2. Marketing would be easy since you have a larger fan base available on various platforms.
3. Deploying changes is easier when you have application that runs across all platforms.
4. Single code needs to be written for different platforms, which utilizes the time of resources.
5. By using some tools, you can easily code in HTML5 and convert for different mobile platforms.

Now you have idea about the benefits of Cross-platform development technology. Here are some of the cross-platform tools to be used in 2017 & 2018.

1. PhoneGap: PhoneGap is a software development framework by Adobe System that is used to develop mobile applications. Adobe system later released an open source version of the software known as Apache Cordova. This software lets developers develop apps using standard web APIs for all major mobile operating systems. To develop apps using PhoneGap, one needs to know web-development languages like HTML, CSS, and JScript. The rest of the work, such as look and feel of the app and portability among various mobile operating systems is taken care by the framework itself. Developers can work with device hardware features like camera, accelerometer, sound, GPS and much more with the help of PhoneGap.

One of the most important benefits of using PhoneGap is that it maintains software development kits for each of the platform created by app developers. PhoneGap also allows variety of plugins to be used.

2. Xamrain: Xamarin is one of the best Cross-platform development tools. It is built on .NET Framework. Using a single shared C# codebase, developers can build native iOS, Android, and Windows apps. Xamrain lets you use the same IDE, language, and APIs everywhere. The apps developed using this tool can be tested on any number of devices through the company’s cloud service. One of the major benefits of Xamrain is Rapid Mobile App Development. It has libraries for UI development that eventually makes the development process faster and easier.

3. Appcelerator: Appcelerator Titanium is an open source software development kit for cross platform mobile app development. It allows to create native mobile apps on various platforms including iOS, Android and Windows from JavaScript codebase. It also offers value add-ons like mobile backend as a service, crash detection, mobile test automation, mobile analytics and performance management. Its SDK reuses 60% to 90% of the same code for all the apps you make, which helps in saving an ample amount of time.

4. Sencha Touch: Sencha Touch is a mobile application framework specifically built for the mobile web and allows to develop user interface for mobile apps using HTML5, CSS3, and JavaScript. It is based on MVC structure. The primary goal of Sencha Touch is to clear the way for quick and easy development of HTML5 based mobile apps. This in turn gives a native look and feel to the apps. It saves the development time of the coders by offering speedy delivery with the help of pre-built components.

5. Appmobi: Appmobi is a hybrid platform that can be used to develop apps for both mobile and web.

6. Rhomobile: Rhomobile is an open source Ruby based mobile development platform for the development of mobile apps. It uses HTML for developing native apps for Android, iPhone, Windows as well as Blackberry. Rhomobile allows to develop apps more quickly compared to any other platform. Applications developed using this Framework can work offline as well.

So, by now, you must be clear with common tools and trends to be used for developing Cross Platform applications. Also, by using cross platform tools, you can save time and cost on developing apps on various platforms.

Planning to develop a Cross-platform app for your Enterprise?

If you are planning to develop cross platform apps for your organisation, Smacware will help you. which is one of the best android application development company and also best corporate video production company in Bangalore, which has helped many global companies to increase their business revenue.

How mobile travel apps help in increasing booking and revenue?

Tourism is a social world that encompasses travelling for pleasure and business. Tourism is an essential as well as crucial income source of many countries. It is also one of the key factors responsible for building relationship between different nations. Be it summer vacations or an important business trip, everyone relies on tourism. Since every operation in the industry is getting digitalized, implementing mobile apps for travel industry has also become necessary. Here are the reasons why?

1. Tourism industry is information-centric

Customers now-a-days demand a top-notch experience. Before planning a trip, they would like to have all the essential details that will help them in knowing all the possibilities they can explore in the travel. Customers look for getting the right service at right time. Tourism industry has now become more information centric and involves various digital channels, including social media for the communication purpose.

If companies fail to provide right information to the customers that they look for, they would feel unsatisfied and the amount of spending they do would go low. So, it is necessary to provide customers with a right source, from where they can get the information they need. Mobile application is one of the best ways that can clear all their queries before travelling and while travelling and customers can also share their complaints and feedbacks there.

If travel apps are developed from reliable mobile app development companies, there are more chances of growth in the business revenue.

2. Mobile bookings are rapidly increasing

It is seen that since 2014 there has been a huge increase in mobile bookings in the travel sector. Within a year, it increased from 12% to 23%, which is almost double. Deutsche Bank Securities USA has estimated that the worldwide mobile hotel bookings via android and iPhone will get tripled by 2020. Apps are certainly a very strong source of revenue. Moreover, travel apps are usually preferred by customers because they have a 24/7 presence and also are easily accessible via internet. This makes it easier for customers to make booking as per their convenience, which also helps in getting user friendly experience.

3. Proper information leads to better decision making

Travel apps are an efficient way of knowing your customers better. If CRM is designed properly, it helps in accumulating relevant information from users and this in turn helps understand customers better. For ex: By implementing Big Data and ETL in the enterprise, proper data can be collected from the customers, and helps understand their changing demands.

4. With travel apps, customers can share your stories too.

As per some researches, it is seen that a 12% brand promotion results in 2 times increase in revenue growth on an average. The social influence that customers bring is quite effective when prospective customers are looking for a great experience. In fact, it proves to be a very powerful tool for advocacy. Obviously, tourists who have spent amazing time while travelling would love to share their experience with other travellers as well. So, good travelling apps provide a mean to share experience, which enhances brand advocacy as well.

5. Increased customer retention

Tourism is one of the most important sources of revenue for a country. So, capital is really expected from tourism. Now, you can get capital in two ways: Either you can enhance the value of your business and attain new customers or you can improve customer retention rate and get old customers back.

No doubt, if your app is not designed properly, there are more chances that you won’t be able to retain customers. So, it is advised to choose the development company with right experience to develop an app. Choosing a good mobile app development company in Bangalore, India will not only help you in retaining old customers but also help attract new customers.

6. User engagement improves with behavioural analysis

With travel apps, you can increase user engagement rate. With the implementation of Artificial Intelligence in mobile applications, it is possible to deeply understand users and then providing them right information. This will help gain the user attention and hence will make them engaged. So, the crux is travel apps are really a great source of revenue for travel companies. Designing the app properly for your business will surely help in growing your business.

Planning to develop a travel app?

If you are planning to develop a travel app, Smacware will help you. which is one of the best mobile game application development company and also best video production, photographic agency, which has helped various companies increase their business revenue.

How Chatbot can Prove Efficient for Your Business?

Have you ever faced the struggle of reaching out an agent at call centre? Then you must be aware of the whole process and how annoying it could be. Even though, large enterprises are equipped with all the essential systems like ERP and CRM in order to facilitate customer management, but still they face hurdles to go through customer satisfaction. A customer support executive requires to follow the complete process in order to answer the queries of their customers. And trust me, for users this is really very frustrating because when a user contacts a company, the first thing that tests his patience is the response time that the company representatives takes.

But luckily, technology is getting advanced each day and is providing us with easier, faster and better solutions. Like good machine learning development company and artificial intelligence company India are in great demand, AI-powered applications like chatbots are also in great demand.

What is Chatbot?

Chatbots are computer applications powered by artificial intelligence, which can communicate with real users without being helped by any human. And moreover, Chatbots are not limited to a particular technology because they are designed within the software, like mobile application (android / iPhone), website, etc. Mostly, chatbots use messenger apps so as to facilitate communication with customers. Instead users ask company’s representatives queries, they can ask the same query to chatbot and surely, they get faster and better response. Chatbots gather information from users and stores as data and use it for further reference. For example, if a customer asks for a novel recommendation from a chatbot, then the chatbot will save that data that is gathered and will use it whenever it interacts with the same customer.

Bots are quite fascinating too in the way they respond to a customer and understand their nature as well. For example, a weather bot sends you a notification every morning giving you the weather details. And if some users turn off the function of receiving weather report daily at 6 am, then it responds “Don’t you want to know about the weather outside? Fine, then don’t blame me if your family outing plan will get affected because of the rain showers on a sunny day.” Isn’t this wrong? Chatbots can search from a large database and provide you best of the solution in no time.

Chatbots can help customers in many ways. It doesn’t just provide answers, but it also analyses customer behaviour and then make recommendation about the product and also engages customer through various campaigns. For example, user can contact the chatbot in case he/she is facing an issue related to a product or service and the chatbot can solve his/her issue and make recommendation to buy product.

You might have seen, “Recommended for you” option appearing while you are surfing some shopping sites. This recommendation is enabled with a bot as it has already analysed your preferences and choice from your previous shopping. Moreover, now-a-days, big brands are using Chatbots to maintain a better relationship with their customers. For example, chatbots can tempt users by asking them a few questions and with some gift. Thus chatbots work as a sales associate as well make users more engaged and enhance the brand loyalty.

Chatbots are replacing individual apps also. Instead of opening different apps for different purposes, users can take the assistance of chatbots and they will redirect users to their preferred location/site. People mostly prefer chatting with a bot, rather than, calling a representative because bots are quite faster. Bots can also save a significant amount of money for companies. And they are easier to set up also as chatbots usually use messenger apps and other chat apps and users are already know about such apps. So, chatbots are undoubtedly providing users better and realistic experience and have the potential to replace many apps in the coming future day as per the marketing research.

Planning to develop Chatbot for your business?

If yes, Smacware can help you develop a chatbot that can increase your business revenue. Samcware is the best mobile app development & video production company in Bangalore, which has helped many global companies increase their business revenue.

How AI can Deliver Personalized Banking Experience?

Digital banking has grown significantly in recent times and heavily reduced person-to-person interactions. Non-humans are replacing humans in banking sectors, in providing all level services. According to Goldman Sachs Group Inc., by 2025, machine learning and artificial intelligence will provide $34 billion to $43 billion annually as cost savings and revenue opportunities. Daniel Pinto, chief executive of the corporate and investment bank at JPMorgan, said in a December memo that “The bank invested in big data applications and robotics. The bank is set to provide an update on those investments in the coming weeks.” Also, recently, JP Morgan Chase rolled in a global head of machine learning from Microsoft.

Be it structured or unstructured data, data is impacting businesses processes heavily. New technologies like cloud computing, machine learning, artificial intelligence, big data and business intelligence are emerging and these have created ideal conditions for using Artificial intelligence in Banking. Subsequently, there is a significant increase in the number of machine learning development company and artificial intelligence development company in India.

But, there are few challenges that banks are facing in regards to building AI solutions like the unavailability of trained data scientists.

On the other hand, businesses are striving to deliver personalized customer experience since it is necessary for building loyalty among users. According to researches, around two-third of the users expect rewards and recognition for their loyalty. It has been seen that if a user is loyal, there would be 70% more chance that they purchase more services from the bank and recommend the bank to their family and friends. And mostly, loyal customers don’t switch the service provider.

• · Enhance digital experience among users
  Artificial intelligence can clearly help banks by understanding the customers’ behaviour and providing them supreme digital experience. This can help in building customer loyalty.This can help in building customer loyalty. Through the existing digital systems, sometimes users may not be able to redeem their loyalty currency points, which puts pressure on bank’s balance sheet. For solving this problem, Artificial intelligence could be used, which suggests customers when to spend their points. AI can also help to provide timely rewards based on the user location. For example, if a user is booking a flight through their bank card, then loyalty system could provide an offer for lounge facility during the halt at the airport.
  So, AI can help enhance customer experience and engagement by making it is easier for the customers to claim their loyalty points. Engaged customers are more likely to purchase again and generate additional revenue for the organization. Artificially intelligent chatbots could also be programed to handle high level calls. And human resources could be used for better purposes like giving financial advice to customers and collecting additional data from users to provide them better products and services in the future.
  · Enhanced personal interaction
  Usually customers prefer to access services via digital medium. But sometimes, they want to have face to face interaction with their respective banks. As per some surveys, 21 percent people prefer to contact banks via phones, 29 percent through website, 24 percent via app and more than a quarter (26) percent likes to visit bank.
  Thus, Artificial intelligence can be used in banking sector to help them serve their customers efficiently by providing them better access to the related information. Moreover, this year, U.S. Bank announced the implementation of artificial intelligence solutions. By implementing AI, the bank could analyze how it answers queries of the customers regarding products, service or loyalty program.
  Rather than consulting experts in order to get guidance, Machine learning is used to ensure pre-defined answers for simpler queries. Advisors can easily get the proper info of all the micro details of Bank’s offerings. So they could easily answer customers’ query and within no time. This will also help build loyalty among clients.
  In this competitive era, the financial organisations need to understand their customers. Once the customers are understood, they can be provided with relevant offers or loyalty points in order to keep them engaged and ultimately retaining them. So, by making use of effective AI, banks could encourage their clients by providing relevant offers on products and services. Also, using AI, banks could understand their customers’ needs better and make them devoted to a brand.
  Planning to use AI for your business?
  If yes, Smacware can help you integrate your business with the latest AI Technologies. which is the best mobile app development company that has helped many global companies increase their business revenue. Apart from app development smacware also expertise in video production, Photography, corporate branding, events & exhibition, digital marketing, and web development services.