How mobile travel apps help in increasing booking and revenue?

Tourism is a social world that encompasses travelling for pleasure and business. Tourism is an essential as well as crucial income source of many countries. It is also one of the key factors responsible for building relationship between different nations. Be it summer vacations or an important business trip, everyone relies on tourism. Since every operation in the industry is getting digitalized, implementing mobile apps for travel industry has also become necessary. Here are the reasons why?

1. Tourism industry is information-centric

Customers now-a-days demand a top-notch experience. Before planning a trip, they would like to have all the essential details that will help them in knowing all the possibilities they can explore in the travel. Customers look for getting the right service at right time. Tourism industry has now become more information centric and involves various digital channels, including social media for the communication purpose.

If companies fail to provide right information to the customers that they look for, they would feel unsatisfied and the amount of spending they do would go low. So, it is necessary to provide customers with a right source, from where they can get the information they need. Mobile application is one of the best ways that can clear all their queries before travelling and while travelling and customers can also share their complaints and feedbacks there.

If travel apps are developed from reliable mobile app development companies, there are more chances of growth in the business revenue.

2. Mobile bookings are rapidly increasing

It is seen that since 2014 there has been a huge increase in mobile bookings in the travel sector. Within a year, it increased from 12% to 23%, which is almost double. Deutsche Bank Securities USA has estimated that the worldwide mobile hotel bookings via android and iPhone will get tripled by 2020. Apps are certainly a very strong source of revenue. Moreover, travel apps are usually preferred by customers because they have a 24/7 presence and also are easily accessible via internet. This makes it easier for customers to make booking as per their convenience, which also helps in getting user friendly experience.

3. Proper information leads to better decision making

Travel apps are an efficient way of knowing your customers better. If CRM is designed properly, it helps in accumulating relevant information from users and this in turn helps understand customers better. For ex: By implementing Big Data and ETL in the enterprise, proper data can be collected from the customers, and helps understand their changing demands.

4. With travel apps, customers can share your stories too.

As per some researches, it is seen that a 12% brand promotion results in 2 times increase in revenue growth on an average. The social influence that customers bring is quite effective when prospective customers are looking for a great experience. In fact, it proves to be a very powerful tool for advocacy. Obviously, tourists who have spent amazing time while travelling would love to share their experience with other travellers as well. So, good travelling apps provide a mean to share experience, which enhances brand advocacy as well.

5. Increased customer retention

Tourism is one of the most important sources of revenue for a country. So, capital is really expected from tourism. Now, you can get capital in two ways: Either you can enhance the value of your business and attain new customers or you can improve customer retention rate and get old customers back.

No doubt, if your app is not designed properly, there are more chances that you won’t be able to retain customers. So, it is advised to choose the development company with right experience to develop an app. Choosing a good mobile app development company in Bangalore, India will not only help you in retaining old customers but also help attract new customers.

6. User engagement improves with behavioural analysis

With travel apps, you can increase user engagement rate. With the implementation of Artificial Intelligence in mobile applications, it is possible to deeply understand users and then providing them right information. This will help gain the user attention and hence will make them engaged. So, the crux is travel apps are really a great source of revenue for travel companies. Designing the app properly for your business will surely help in growing your business.

Planning to develop a travel app?

If you are planning to develop a travel app, Smacware will help you. which is one of the best mobile game application development company and also best video production, photographic agency, which has helped various companies increase their business revenue.

How Chatbot can Prove Efficient for Your Business?

Have you ever faced the struggle of reaching out an agent at call centre? Then you must be aware of the whole process and how annoying it could be. Even though, large enterprises are equipped with all the essential systems like ERP and CRM in order to facilitate customer management, but still they face hurdles to go through customer satisfaction. A customer support executive requires to follow the complete process in order to answer the queries of their customers. And trust me, for users this is really very frustrating because when a user contacts a company, the first thing that tests his patience is the response time that the company representatives takes.

But luckily, technology is getting advanced each day and is providing us with easier, faster and better solutions. Like good machine learning development company and artificial intelligence company India are in great demand, AI-powered applications like chatbots are also in great demand.

What is Chatbot?

Chatbots are computer applications powered by artificial intelligence, which can communicate with real users without being helped by any human. And moreover, Chatbots are not limited to a particular technology because they are designed within the software, like mobile application (android / iPhone), website, etc. Mostly, chatbots use messenger apps so as to facilitate communication with customers. Instead users ask company’s representatives queries, they can ask the same query to chatbot and surely, they get faster and better response. Chatbots gather information from users and stores as data and use it for further reference. For example, if a customer asks for a novel recommendation from a chatbot, then the chatbot will save that data that is gathered and will use it whenever it interacts with the same customer.

Bots are quite fascinating too in the way they respond to a customer and understand their nature as well. For example, a weather bot sends you a notification every morning giving you the weather details. And if some users turn off the function of receiving weather report daily at 6 am, then it responds “Don’t you want to know about the weather outside? Fine, then don’t blame me if your family outing plan will get affected because of the rain showers on a sunny day.” Isn’t this wrong? Chatbots can search from a large database and provide you best of the solution in no time.

Chatbots can help customers in many ways. It doesn’t just provide answers, but it also analyses customer behaviour and then make recommendation about the product and also engages customer through various campaigns. For example, user can contact the chatbot in case he/she is facing an issue related to a product or service and the chatbot can solve his/her issue and make recommendation to buy product.

You might have seen, “Recommended for you” option appearing while you are surfing some shopping sites. This recommendation is enabled with a bot as it has already analysed your preferences and choice from your previous shopping. Moreover, now-a-days, big brands are using Chatbots to maintain a better relationship with their customers. For example, chatbots can tempt users by asking them a few questions and with some gift. Thus chatbots work as a sales associate as well make users more engaged and enhance the brand loyalty.

Chatbots are replacing individual apps also. Instead of opening different apps for different purposes, users can take the assistance of chatbots and they will redirect users to their preferred location/site. People mostly prefer chatting with a bot, rather than, calling a representative because bots are quite faster. Bots can also save a significant amount of money for companies. And they are easier to set up also as chatbots usually use messenger apps and other chat apps and users are already know about such apps. So, chatbots are undoubtedly providing users better and realistic experience and have the potential to replace many apps in the coming future day as per the marketing research.

Planning to develop Chatbot for your business?

If yes, Smacware can help you develop a chatbot that can increase your business revenue. Samcware is the best mobile app development & video production company in Bangalore, which has helped many global companies increase their business revenue.