Here I am going to talk about mobile apps in context with
business and why you require building a mobile app for your own business.
You are probably wrong if you think mobile apps are solely for big brands like McDonald’s. Now-a-days even small scale and midsize businesses are adopting the mobile trend, understanding that a powerful digital strategy requires more than just a mobile-friendly website.
Probably, you might have seen that even small scale businesses you come across in your daily life have their own customized mobile app, whether it is a salon or a restaurant. When it comes to marketing, these companies are ahead of competition. So many mid-sized and small scale businesses have gained a huge profit because of dedicated apps for their business that were developed mainly with the help of one of the best mobile app development companies in Bangalore, India, as they are globally famous for mobile app development.
Here are some benefits of mobile apps in case you are still unsure about the advantage of mobile apps for your business:
Create a Direct Marketing Channel
Mobile apps allow to add a wide range of features and that includes about section that provides information about the business, message facility, news feed, push notifications and many more. All the information regarding your business that you want to share with your customers (including promotional offers and discounts) can be sent to your customers anytime. You can directly interact with the users through notifications and provide them the required information related to your business and on the launch of a new product or service.
Be Available for Customers at All Times
As per a survey, an average American spends more than 2 hours in a day on his/her mobile device it may be android or iOS. But only a few apps make up the most of the total usage. Mobile app with a well-designed icon can constantly create impression as our mind unconsciously captures image and text that come across its away, so there are more chances for your app to get noticed.
Create Value for Your Customers
Does your business conduct loyalty program? How about digitalising it through Mobile App Development? If your customer is able to collect their rewards via your app, then this will lead to more downloads and eventually more customers.
Enhance Customer Engagement
Your customers need a way to interact with you, whether it is small scale business, mid-size or large scale business. You can easily communicate with your customers if you are offering a chat facility or messaging feature like help desk within your app. Just think about Gmento type of apps, which works completely around this principle. You can easily contact any service provider like doctor, lawyer, education professionals and many more just by searching based on the distance, service, rating, price, and experience. Today every sort of customers would prefer texting you or calling you before getting your service.
Build Brand Value and Recognition
Mobile app presence can enhance your brand value to a large extent. Let us split this topic into two scenarios:
· Brand: Mobile app is a representative of your business. You can make your app informative, functional by adding impressive features to your app. Apart from beautiful design and proper branding, your app can enhance customer experience by being customer-friendly.
· Recognition: Customers buy your product or service very quickly if they frequently interact with your app. According to a guide called Successful Advertising (1885) written by Thomas Smith, the twentieth time prospects see the ad, they buy what is offered. This is called Effective Frequency in terms of advertising.
Rise ahead of your competitors
In small scale businesses, mobile apps are not common. This is where you can take advantage over your competitors. If you own a business, you can be the first one to provide a mobile app for your customers. This would make your users engaged and also they would be amazed by your approach of serving.
Build Customer Loyalty
The most important benefit of having a mobile app for your business is having an easy way to achieve customer loyalty. Because of the massive amount of advertising that your competitors would do through various channels like newspapers, pamphlets, video, brochures, coupons, Facebook and e-mail marketing, you may lose influence on your customers. But creating a mobile app for your business that will provide information about the products /services that you offer, you can create a loyal connection with your customer making them a loyal customer of your business. Mobile app can surely make you stay closer with your customers providing them what they are seeking at the right time.
Planning to Develop a Mobile App for Your Business?
Are you looking for mobile app for your business? If yes, Smacware — android app development company, will help you. which has served many small scale as well as mid-sized businesses to grow and enhance their revenue.
